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Benefit
Learn more about Benefit

Since 1976, we've known your BROWS and beauty dilemmas...and how to solve them. Our products take you from now to WOW instantly because it shouldn't take you more than 5 minutes to feel drop dead GORGEOUS! x

Bigger, badder lashes

benefit bad gal bang

Explore mascaras

benefit mascara

Bene-necessities

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Best sellers

Hoola, POREfessional, They're Real! Mascara Benefit's best-sellers are all here! Shop the makeup icons that benebabes can’t live without.

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benefit brows

Brows

From They're Real! Must-haves to Gimme Brow wows, we've got everything for perfect peepers.

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benefit gifts set

Gifts and Kits

Whether it's handbag heroes or gorgeous gifts, there's not many thing sweeter than a Benefit set.

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Bene-treats!

benefit offers
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