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Learn about the brand

Eclectic, contemporary, romantic, Gucci has redefined luxury under the new vision of creative director Alessandro Michele as one of the world's most desirable fashion houses.

Essential to Gucci's story is a scent portfolio featuring Gucci Guilty, Flora and Bamboo.

gucci women perfume

Ladies' Fragrance

Find the perfect perfume for every occasion

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gucci men perfume

Men's Fragrance

Choose an aftershave to suit every personality

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Our Favourites

gucci guilty absolute

Guilty Absolute

Created for a man who defines his own masculinity, Gucci Guilty Absolute is a modern declaration of self-expression and emancipated sexuality. Gucci Guilty Absolute is a men's fragrance that embodies the liberated man it is made for—an innovative expression of a men’s woody scent.

gucci guilty unleashed for him and her

Guilty for him and for her

The original Gucci Guilty scents embody the brand's new edge. They signify freedom by breaking with traditional male and female fragrance ingredients. The generation that inspires Alessandro Michele is characterised by a celebrative anarchy. This declaration of self-expression and sexuality ignites the campaign’s powerful statement: #GuiltyNotGuilty.

gucci bamboo

Bamboo Eau De Pafum

Gucci Bamboo emanates the Gucci woman’s diverse sides: her femininity, confidence, savvy and strength and is tailor-made precisely for her. Gucci Bamboo conveys the scent’s grace and femininity and captures the poetry and romance that underscores the house’s aesthetic.


New Gucci Bloom

Gucci Bloom celebrates the authenticity, vitality and diversity of the women of Gucci.

gucci bloom ad

The Fragrance

alberto morillas

Alberto Morillas, Master Perfumer

Master Perfumer, Alberto Morillas, is the very first perfumer in history to receive the Fragrance Foundation’s esteemed Lifetime Achievement Award. His life-long partnership with chemists as well as encyclopedic knowledge of perfume history allow him to create true works of art. In response to Alessandro Michele’s wish for an imaginary garden, the journey for their next creation began. Bloom is a mysterious floral garden with its noble raw materials, its unique quality and its lingering presence on your skin and clothing. Bloom is the distinctive signature of Alessandro, the inspiration behind it.

gucci bloom scents

The Ingredients

Gucci Bloom is a rich white floral scent that transports to a colourful and diverse garden verdant with flowers and plants. Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name.

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