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Hugo Boss
Learn more about Hugo Boss

BOSS is HUGO BOSS' core brand and stands for contemporary, modern elegance that satisfies the most sophisticated tastes and enhances the wearer's personality. HUGO, the trend brand from HUGO BOSS, is the home of avant-garde design. HUGO delivers progressive looks and fragrances with a contemporary attitude. BOSS Orange is spontaneous, passionate and energetic, yet casual and relaxed at the same time.

hugo boss for him


hugo boss for her


Best of HUGO BOSS Fragrance

boss bottled


A contemporary fragrance as relevant today as it was when it launched 20 years ago. BOSS bottled is a symbol of masculinity that has been effortlessly incorporated into the daily routines of men around the world.

boss the scent


Expertly crafted to reflect the powerful personality of the BOSS Man and Woman. Irresistibly seductive fragrances for him and for her. As you get closer, the more you surrender to the power of The Scent.

hugo boss man


Delivering a fresh boost of confidence from the moment it is sprayed, HUGO Man is a fragrance for those who venture to live their dreams. A motif for an unquenchable thirst for pursuing dreams, it is a source of daring spirit, relentless inspiration and a boost of confidence when you need it most.

Masculine classic or a seductive duo?

boss bottled

Be the Man of Today, everyday.

“Success without integrity means nothing. Your belongings don’t make you a better man, your behaviour does. Integrity is how you behave when there’s nothing to be gained. We make a living by what we get, and we make a life by what we give. Choose to strive for more, for better. Every hour of every day be the Man of Today. BOSS BOTTLED.” #MANOFTODAY”

Shop Boss Bottled
hugo boss the scent

Get Closer to the Power of The Scent.

With seduction at its heart, BOSS THE SCENT fragrances are implicit in the interplay between two counterparts drawing closer. Sparked by an initial attraction, the fragrance unfolds gradually. Exuding warmth and sophistication that steadily builds with intensity, the mesmerising fragrances encapsulate the game of seduction - from attraction to seduction and finally, addiction – with an irresistibly potent combination of ingredients.



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